With over two decades of experience in graphic design and fashion, I bring a wealth of knowledge and expertise to my role as Creative Design Director. My background as a graphic designer and photographer, combined with my passion for apparel brand building and design, allows me to bring a unique perspective and strategic vision to product development across all categories. I am a hands-on leader who excels at overcoming challenges and adapting to the ever-changing demands of the industry. My strong professional skills in graphic design, photography, illustration, printing techniques, branding, retail line assortment, and trend analysis make me a valuable asset to any organization.

CV

Crye Precision - 2018 - PRESENT

William Cathcart Studio - PRESENT

Graphic Design and Photography Studio catering to the Fashion Industry.

Design: Clients include J.Crew, Rockets of Awesome, Gap Wms. Victoria’s Secret, Urban Outfitters, American Eagle, Levis, DKNY, Bed Bath and Bodyworks, Banana Republic, NY& Co, Gramicci, Pepsi Co., Custom printed pieces for U2 to wear onstage as well U2 world tour merchandise. Design of seasonal graphics and prints for The American Outdoorsman and Coleman Outdoor. Environmental and Graphic design for The Kingpins Shows

Photography: Specializing in Lookbook and promotional photography for retail online environments.

Clients: Urban Outfitters, Isaora, Matias Denim, Lock and Stitch Crafted, Coleman, American Outdoorskman, Paradised

Motion Design: Bc-Tex Sustainability, Kingpins Denim Show

Gap 2015 - 2017, Director of Women's Graphics

Responsible for the design of all graphic programs and seasonal concept presentations. Worked with other teams on graphic sample production and 3rd party design collaborations. Additionally responsible for graphic trend forecasting and working with vendors to develop new and innovative technique applications.

Avery Dennison Graphics Solutions 2013 - 2015, North America Creative Design Manager

Brand Design and Trim Development for brands across all segments: Fashion, Denim, Street and Performance.

Responsible for design and execution of presentation decks, graphic samples and and branding solutions for global clients, including Nike, Puma, Underarmour, Victoria’s Secret, Levis, Patagonia. Also responsible for trend forecasting and seasonal presentations to our clients.

Helmet of the Will 2006 - 2010, Founding Owner/designer of Mens and Womens Clothing Line.

Designed, produced and managed an organic cut & sew line of printed knits and wovens for men and women. Worked with mills to develop fabrics, designed, created tech packs and fit all garments, developed washes with laundry houses, worked on factory floor to produce all silk screened samples.

Edun, Loomstate Rogan 2003 - 2006, Design Director

Designed and managed the graphic programs for all brands. Oversaw sampling at printing factories and wash facilities for every season for each brand. Oversaw printing of all sales samples and created ads. Developed an in-house silk screening facility for sampling. Designed co-branded Vans, Gibson Guitars (The Edge’s Music Rising Project), U2, REM and Kings of Leon Tour shirts, worked with U2’s stylist on stage printed garments. Developed promotional collections for Unifem, One Foundation, Surfrider Foundation.

Calvin Klein Jeans 2000 - 2003, Design Director

Responsible for designing and managing graphic programs for all categories (men’s, women’s, juniors, girls, boys). Oversaw presentations of seasonal concepts, in-house photography, all new labeling initiatives, packaging as well as all graphic retail programs.

Banana Republic 1996 - 2000, Graphic Design Director

Responsible for graphic T-shirt line for men’s, women’s, children’s wear, as well as managing the in-house art department and outside freelance services such as illustrators, service bureaus and manufacturers. Graphically balancing an evolving minimalist aesthetic with the need to retain a heritage volume driver. Designed and sampled packaging, labeling, hang tags, as well as produced multimedia elements for seasonal presentations including visual typography displays, props and in-house studio photography.

EDUATION:

M.F.A. in Design and Photography 1992 - 1994 Rutgers University,

B.F.A. in Graphic Design 1986 - 1988 University of North Florida,

B.A. in Philosophy 1990 - 1992 University of Florida,

MASTER PRINTER 1999 Silk Screening Institute of America

HOUSE INDUSTRIES Hand-lettering Seminar

Consulting Clients

U2 - Graphic Design Consultant

GAP - Design Director

Banana Republic - Design Director

Calvin Klein - Design Director Mens and Boys

One Foundation

Elizabeth and James - Graphic Design Consultant

American Eagle- Design Consultant

Urban Outfitters - In-House Photography

Gibson Guitars - Graphic Design Consultant

Victoria Secret - Design Consultant

Avery Dennison Retail Solutions- Creative Manager

Avirex - Senior designer

Patagonia- Design Consultant Packaging

Edun- Graphic Design Director

Rogan - Graphic Design Director

Loomstate- Graphic Design Director

Gramicci - Graphic Design Consultant

Papagallo - Graphic Design Consultant

Rebecca Minkoff - Graphic Design Consultant

J E D - Graphic Design Consultant

Kingpins Show - Graphic Design Consultant

Coleman - Design Consultant and Photography

The American Outdoorsman - Design Consultant and Photography